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YOUR BUSINESS SUCKS (At Social Media) Stop doing these 10 things right now! Updated:Feb 10, 2024 Let me guess… You hired a 20-something to “run” your social media marketing because they had a successful TikTok account and knew what Hootsuite was? You said yes, and turned over the keys to the millennial. (brace-for-impact) Now, you’re worse off than before because, unironically,bad social mediadecisions ARE MUCH WORSE than NO SOCIAL MEDIA. (yes, we went all caps on you) You've wandered off into the social media wilderness with no supplies, no experience, and no preparation. You are officially Lost, Dazed, Confused, and very Frustrated? It all sucks, no one is calling, ordering, or going viral and the new-hire 20yr old TikTok plan isn't working.Lucky for you, we can fix it! Breathe, Let's get started! You're probably making at least some, if not all, of these mistakes so: STOP DOING THESE 10 THINGS RIGHT NOW (yes all caps again with bold, Eeek!): Stopposting only once a week to only one social platform (hint: do more, yes more, way more) Stopnaming your photo files with numbers and letters 12345verAfinal.jpeg (hint it's all about SEO) Stopboosting Facebook posts that link people to a poorly built website. (hint leads capture pagewe don't use the F- Word *Funnel) Stoplisting different phone numbers across your web, social, and google my business. (hint N.A.P., name address & phone). Stopthinking that everyone sees every Facebook post you make. (hint less than 10% of your followers) Stopscheduling content to social media if you don't know exactly what the algorithm(s) of each platform are rewarding and to be honest you don't really know why that cute Canva post isn't getting all the likes! (hint reels, stories & shorts) Stopposting your sales pitch content (20% off now) on your social feeds (hint 5:1 ratio) Stopignoring the analytics or worse not knowing what that data says about your content. (hint it's your report card; don't ignore the truth about your lack of skill or the people you hire to manage your digital assets lack of skill) Stopthinking that gaining followers, likes, subscribers & customers is all free. (hint it costs money to win) Stopthinking you don't need expert help to manage a silly social media site, any college kid can Now, let's get to fixing all that! 💻 You need a greatwebsitebuilt by a professional. 3️⃣ You need to postat least3x a dayon multiple platforms. 📷 You need toname your pictureswith SEO in mind. 👀 You need tounderstand how posts are distributedto your followers *the algorithm. ☎️ You need to use1 phone number consistentlyfor proper SEO 📜 You needa content strategy & plan(to know why and where you're going). 🗺️ You needa content distribution map(to know how to get there). 🧳You needtons and tons of content;video, reels, shorts, and stories (the supplies) 🧭You needa professional/partner with experience (Media Marketing Agency; guide). ⛏️You need to hitpaydirtand know when it happens (analytics). Social media marketingis not the same thing asposting on social media. In fact, posting content should literally be theend product of experience-based research. READY, FIRE, AIM? Your posts (all social content) should evolve after engaging in a process of planning, branding, content creation, foundation-building, systems construction, strategy, tactics, and analytics. See#6and#7above. Rinse, Repeat... But I don't have time... ALL STOP! Thenyoudon't need to own a business. (hint: hire a professional) LET'S GO VIRAL Do people sometimes get lucky without all of those fix-it points? You betcha! However, is hoping to get lucky a good business plan?Nope.Get serious; Stop playing the Powerball Lottery with your business. Social media is a critical marketing tool where professionalexperience pays! So what does it take? Give me the keys to the Kingdom! What is the secret in staking your claim and striking social media gold? SHOW ME THE EASY BUTTON You need Knowledge, simply put...ORYou need to pay/hire for Knowledge... Like many things in life: it's hard before it gets easy. You can choose to dig randomly without a map in search of social gold or hire a professional to mine and prospect that paydirt for you.At Kingdom Media Company we specialize in turning the hard into easy! The fixes. The plan. The map. The supplies. The guide. The paydirt. We’ve done it all before. You need a pro-partner on this journey.Let's Talkand turn that social media sucks, into paydirt success. Slap that easy button below!➡️www.bio.kingdommediacompany.com 📧info@kingdommediacompany.com Originally published on Kingdom Media Company Blog |
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